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Performance Marketing Services for Measurable Growth

Performance Marketing

Turn advertising spend into measurable business opportunities with data-driven performance marketing. Logixweb plans, launches and optimises paid campaigns across search and social platforms to help businesses generate qualified leads, acquire customers and improve campaign efficiency.

  • check_circleGoogle Ads and Meta Ads campaign management
  • check_circleLead generation and customer acquisition strategies
  • check_circleConversion tracking and performance analytics
  • check_circleContinuous optimisation of advertising spend
Performance Marketing
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210+Websites delivered
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7+Years of experience
public
7Countries served
engineering
100%In-house team
About Performance Marketing

Make Every Advertising Decision Count

Performance Marketing

Turn advertising spend into measurable business opportunities with data-driven performance marketing. Logixweb plans, launches and optimises paid campaigns across search and social platforms to help businesses generate qualified leads, acquire customers and improve campaign efficiency.

What's included

Everything that is included

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Performance Marketing Strategy

Develop campaign strategies aligned with business goals, target audiences and acquisition objectives

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Google Ads Management

Plan and optimise Search, Display, Video and eligible campaign formats

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Meta Ads Management

Manage Facebook and Instagram advertising campaigns for leads, sales and awareness objectives

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Audience Research

Identify relevant customer segments, intent signals and targeting opportunities

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Keyword Research

Discover relevant search terms and organise campaigns around user intent

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Campaign Structure

Organise campaigns, ad groups, audiences and budgets for effective management

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Ad Copy & Creative Coordination

Develop advertising copy and coordinate creative assets for campaign testing

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Landing Page Recommendations

Identify improvements to landing pages, forms and calls to action

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Lead Generation Campaigns

Build campaigns designed to attract enquiries from relevant potential customers

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E-commerce Advertising

Support product sales campaigns and relevant catalogue advertising

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Conversion Tracking

Configure and validate agreed conversion events and tracking mechanisms

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Remarketing Campaigns

Re-engage eligible audiences using compliant remarketing strategies

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Budget Management

Monitor spend allocation and adjust budgets according to campaign objectives and performance

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A/B Testing

Test suitable variations in ads, audiences and landing pages

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Performance Reporting

Track relevant metrics, including leads, cost per lead, conversion rates and return on ad spend

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Campaign Optimisation

Review search terms, targeting, placements, creative performance and conversion quality

Benefits

What this means for your business

1

More qualified enquiries

Focus campaigns on audiences with relevant needs and intent

2

Measurable advertising performance

Track campaign outcomes through meaningful conversion metrics

3

Better budget utilisation

Identify inefficient spending and prioritise stronger opportunities

4

Faster campaign feedback

Use performance data to inform ongoing marketing decisions

5

Improved conversion efficiency

Test and refine ads, landing pages and customer journeys

6

Greater audience reach

Reach relevant customers across search and social platforms

7

Scalable customer acquisition

Expand campaigns when performance and business economics support growth

8

Clearer marketing accountability

Connect campaign activity with leads, sales and acquisition costs

9

Data-informed decisions

Replace guesswork with tracking, testing and performance analysis

How we work

Our step-by-step process

A clear, transparent way of working, so you always know what happens next.

01

01. Discovery

Understand your business model, offer, audience, margins and campaign objectives

02

02. Audit & Research

Review existing campaigns, competitors, keywords and available performance data

03

03. Strategy & Planning

Define channels, targeting, budgets, conversion goals and measurement requirements

04

04. Tracking Setup

Configure and validate relevant conversion events, analytics and attribution settings

05

05. Campaign Creation

Build campaigns, ad groups, audiences, creatives and landing page requirements

06

06. Launch & Validation

Check campaign settings, tracking, approvals and destination pages before launch

07

07. Monitoring

Review spend, impressions, clicks, conversions and lead quality

08

08. Optimisation

Refine targeting, creative, bidding, budgets and conversion journeys

09

09. Reporting

Share results, insights, spending and recommended next steps

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10. Scaling

Expand suitable campaigns based on verified performance and business profitability

Toolkit

Tools we use

Google Ads MMeta Ads Manager Google Analytics 4 Google Tag Manager Google Search Console Looker Studio Google Keyword Planner Google Sheets GGoogle Merchant Center MMeta Pixel CConversion APIs CCall Tracking Tools LLanding Page Analytics Tools
Pricing

Packages & pricing

Simple, transparent plans. Need something different? We will build a custom plan for you.

layers

Starter

  • Management of one ad platform
  • Initial campaign strategy
  • Campaign and audience setup
  • Keyword research where applicable
  • Ad copy development
  • Basic conversion tracking review
  • Budget monitoring
  • Regular campaign optimisation
  • Monthly performance report
Choose Starter arrow_forward
layers

Scale

  • Management across agreed ad platforms
  • Multi-campaign acquisition strategy
  • Advanced conversion measurement
  • Audience segmentation and remarketing
  • Creative testing coordination
  • Landing page conversion recommendations
  • Funnel performance analysis
  • Budget allocation optimisation
  • Lead quality and sales feedback analysis
  • Detailed monthly reporting
  • Strategic review and growth roadmap
Choose Scale arrow_forward

Prices exclude taxes where applicable. Need a custom scope? Talk to our team.

FAQ

Frequently asked questions

What is performance marketing?add
Performance marketing is a data-driven approach to digital advertising that measures campaign outcomes such as leads, sales, conversions and acquisition costs.
Which platforms do you manage?add
Logixweb can manage Google Ads and Meta Ads, including Facebook and Instagram campaigns. Other platforms may be supported depending on the project scope and requirements.
How much does performance marketing cost?add
Our proposed management packages start at ₹10,000 per month. The final fee depends on advertising platforms, campaign complexity, tracking requirements and workload. Advertising spend is separate.
Is the advertising budget included in your packages?add
No. The management fee covers the agreed services. Advertising spend is paid separately by the client to the advertising platform.
Can performance marketing generate qualified leads?add
Campaigns can be designed to attract relevant prospects, but lead quality depends on targeting, offer relevance, landing pages and sales follow-up. We use available data to improve lead quality over time.
How soon can paid campaigns generate results?add
Campaigns may generate initial clicks or enquiries shortly after launch, but reliable optimisation requires sufficient data. Timing depends on budget, competition, conversion tracking and the offer.
Do you guarantee leads or sales?add
No. We do not guarantee a fixed number of leads, sales or return on ad spend. We focus on measurable execution, testing, optimisation and transparent reporting.
Do you create ad creatives and landing pages?add
Ad copy and creative coordination can be included according to the package. Extensive graphic design, video production and landing page development may be quoted separately.
Can you track calls, forms and purchases?add
Yes. We can configure supported conversion tracking for forms, calls, purchases and other agreed actions, subject to platform capabilities and website access.
What is the difference between performance marketing and SEO?add
Performance marketing typically uses paid campaigns to reach audiences and measure acquisition outcomes, while SEO improves organic search visibility over time. Both can work together within a broader marketing strategy.
Will I own my advertising accounts?add
Yes. Advertising accounts should remain under your business ownership, with appropriate access granted to Logixweb for campaign management.
Free consultation

Let's Build a Smarter Customer Acquisition Strategy

Tell us about your business. We will reply with an honest audit and a clear, no-obligation plan.

call +91 9899 618 418 mail info@logixweb.com location_on Indirapuram, Gzb., U.P., India
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