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Data-Driven Analytics & CRO Services

Analytics & CRO

Turn website data into smarter decisions and more conversions. We analyse user behaviour, identify conversion barriers and optimise landing pages and customer journeys to help your business generate more leads and sales.

  • check_circleGA4 and conversion tracking setup
  • check_circleUser behaviour and funnel analysis
  • check_circleLanding page and checkout optimisation
  • check_circleData-backed testing and CRO recommendations
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Analytics & CRO
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210+Websites delivered
workspace_premium
7+Years of experience
public
7Countries served
engineering
100%In-house team
About Analytics & CRO

Turn Website Data Into Measurable Business Growth

Analytics & CRO

Turn website data into smarter decisions and more conversions. We analyse user behaviour, identify conversion barriers and optimise landing pages and customer journeys to help your business generate more leads and sales.

What's included

Everything that is included

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GA4 Setup

Configure Google Analytics 4 to measure meaningful website interactions and conversions

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Google Tag Manager

Organise and manage website tracking tags and measurement events

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Conversion Tracking

Track form submissions, calls, purchases and other business-critical actions

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Google Ads Tracking

Configure and validate relevant advertising conversion actions

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Meta Pixel Tracking

Set up and validate website event tracking for Meta campaigns

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Event Tracking

Measure clicks, downloads, form interactions, scrolls and other relevant behaviours

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Funnel Analysis

Identify where users drop off between landing pages and conversion points

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Landing Page Audit

Analyse messaging, page structure, CTAs, forms and conversion barriers

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User Behaviour Analysis

Use heatmaps, session recordings and interaction data where appropriate

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Conversion Rate Optimisation

Identify and prioritise opportunities to improve conversion rates

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A/B Testing Strategy

Develop controlled experiments for headlines, CTAs, layouts and page elements

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Form Optimisation

Reduce unnecessary friction in lead-generation forms

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E-commerce Funnel Analysis

Analyse product views, add-to-cart actions, checkout and purchase completion

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Reporting Dashboards

Build dashboards that make traffic, conversion and campaign performance easier to understand

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Measurement Validation

Check tracking accuracy, duplicate events and data-quality issues

Benefits

What this means for your business

1

Better marketing decisions

Base decisions on measured behaviour instead of assumptions

2

More qualified leads

Improve the journey from landing page to enquiry

3

Higher conversion potential

Identify and address friction that prevents users from taking action

4

Reduced tracking errors

Improve the reliability of analytics and advertising conversion data

5

Clearer customer journeys

Understand where users engage, hesitate or abandon a process

6

More efficient ad spending

Use reliable conversion data to evaluate campaign performance

7

Improved landing pages

Prioritise page changes based on evidence and user intent

8

Measurable experimentation

Test changes systematically and learn what works for your audience

How we work

Our step-by-step process

A clear, transparent way of working, so you always know what happens next.

01

01. Discovery

Understand business goals, conversion actions and current measurement setup

02

02. Measurement Audit

Review GA4, tags, pixels, events and conversion tracking

03

03. Data Validation

Check event accuracy, duplicates, attribution limitations and reporting gaps

04

04. Behaviour Analysis

Examine landing pages, funnels and user interaction patterns

05

05. Opportunity Mapping

Identify and prioritise the biggest conversion barriers

06

06. Optimisation

Implement improvements to page messaging, forms, layouts and customer journeys

07

07. Experimentation

Test selected changes where sufficient traffic and suitable testing methods are available

08

08. Reporting

Measure outcomes, document findings and recommend the next improvements

Toolkit

Tools we use

Google Analytics 4 Google Tag Manager Google Search Console GGoogle Looker Studio MMicrosoft Clarity Hotjar Google Ads MMeta Events Manager Google Sheets PageSpeed Insights VVWO OOptimizely
Pricing

Packages & pricing

Simple, transparent plans. Need something different? We will build a custom plan for you.

layers

Starter

  • GA4 configuration or audit
  • Google Tag Manager setup
  • Up to 5 key conversion events
  • Form and CTA tracking
  • Basic conversion validation
  • Standard Looker Studio dashboard
  • Setup documentation
Choose Starter arrow_forward
Most popular workspace_premium

Growth

  • Analytics and conversion tracking review
  • Funnel and landing page analysis
  • Monthly CRO audit
  • Form and CTA optimisation recommendations
  • User behaviour analysis
  • Up to 2 page optimisation cycles per month
  • Monthly performance dashboard
  • Monthly insights and action plan
Choose Growth arrow_forward
layers

Scale

  • Advanced analytics and funnel analysis
  • Multiple landing page optimisation cycles
  • Experiment planning and prioritisation
  • A/B testing where technically and statistically feasible
  • E-commerce or multi-step funnel analysis
  • Advanced reporting and insights
  • Monthly strategy review
  • Ongoing measurement quality checks
Choose Scale arrow_forward

Prices exclude taxes where applicable. Need a custom scope? Talk to our team.

Results

Results we have delivered

insights
Logistics & Transportation CompanyIndia India

Building a Modern Digital Presence for a Logistics Company

RedesignedWebsite experience
ResponsiveMobile-friendly layouts
View case study arrow_forward
insights
E-commerce BrandIndia India

Improving Product Visibility Through E-commerce Optimization

OptimizedProduct listings
ImprovedProduct content quality
View case study arrow_forward
FAQ

Frequently asked questions

What is Conversion Rate Optimisation (CRO)?add
CRO is the process of improving a website or landing page so that a higher proportion of visitors complete a desired action, such as submitting a form, booking a call or making a purchase.
What is the difference between analytics and CRO?add
Analytics measures and explains website behaviour and performance. CRO uses those insights to identify barriers, test improvements and increase the likelihood of conversion.
What is included in your Analytics & CRO services?add
Services can include GA4 setup, tag management, conversion tracking, funnel analysis, landing page audits, user behaviour analysis, reporting and ongoing optimisation.
Can CRO increase website leads?add
CRO can improve lead-generation performance by reducing friction and improving the user journey. Results depend on traffic quality, the existing website, the offer and implementation.
Do you provide GA4 and Google Tag Manager setup?add
Yes. We can configure analytics events, tags and conversion tracking based on your website and measurement requirements.
What is A/B testing?add
A/B testing compares two or more versions of a page or element to determine which performs better against a defined goal. Reliable results require sufficient data and an appropriate testing method.
How long does CRO take to show results?add
Tracking improvements may be visible soon after implementation. Meaningful optimisation results depend on traffic volume, the number of tests, implementation time and the conversion cycle.
Do you optimise e-commerce checkout pages?add
Yes. We can analyse product discovery, cart behaviour, checkout friction and purchase tracking to identify opportunities for improvement.
Will you guarantee a higher conversion rate?add
No responsible agency can guarantee a specific uplift without understanding the baseline and business conditions. We provide a structured, measurable optimisation process.
Do tool subscriptions come with the service?add
Third-party subscriptions are generally billed separately unless explicitly included in the proposal.
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Stop Guessing. Start Converting.

Tell us about your business. We will reply with an honest audit and a clear, no-obligation plan.

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