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Evidence-Led Conversion Rate Optimisation

Data-Backed Testing & CRO Recommendations

Replace guesswork with structured experimentation and data-backed decisions. logiXweb analyses website performance, identifies conversion opportunities and develops prioritised CRO recommendations to help businesses test ideas, improve user experiences and measure the impact of changes.

  • check_circleData-backed conversion improvement opportunities
  • check_circlePrioritised A/B testing hypotheses
  • check_circleClear success metrics and experiment plans
  • check_circleEvidence-led recommendations for growth
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Data-Backed Testing & CRO Recommendations
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210+Websites delivered
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7+Years of experience
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7Countries served
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100%In-house team
About Data-Backed Testing & CRO Recommendations

Make Smarter Conversion Decisions with Data, Not Guesswork Copy heading

Data-Backed Testing & CRO Recommendations

Replace guesswork with structured experimentation and data-backed decisions. logiXweb analyses website performance, identifies conversion opportunities and develops prioritised CRO recommendations to help businesses test ideas, improve user experiences and measure the impact of changes.

What's included

Everything that is included

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Conversion Opportunity Audit

Review available website analytics and business goals to identify potential improvement areas

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Data Quality Assessment

Check the availability, consistency and limitations of the data used to support CRO decisions

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CRO Hypothesis Development

Create testable hypotheses explaining what to change, why it may help and which outcome to measure

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A/B Test Planning

Define control and variation concepts, primary metrics, supporting metrics and testing requirements

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Landing Page Experiment Ideas

Recommend test opportunities for headlines, calls to action, content hierarchy, forms and page layouts

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Checkout Experiment Ideas

Identify test opportunities for checkout steps, form fields, trust elements and purchase-flow usability

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Experiment Prioritisation

Rank opportunities by potential impact, confidence in the evidence and implementation effort

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Success Metrics Definition

Establish suitable measures such as conversion rate, successful enquiries, purchases and funnel completion

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Results Interpretation Framework

Define how experiment outcomes should be evaluated while accounting for uncertainty and test limitations

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CRO Recommendations Report

Deliver a prioritised action plan with rationale, suggested tests and next steps

Benefits

What this means for your business

1

Evidence-Based Decisions

Prioritise improvements using observed performance and documented assumptions

2

Better Testing Priorities

Focus effort on opportunities with a clear rationale and measurable outcome

3

Reduced Guesswork

Replace subjective design opinions with structured hypotheses and evaluation criteria

4

Clearer Experiment Results

Define success metrics before testing to support more reliable interpretation

5

Continuous Improvement Roadmap

Build a repeatable process for testing, learning and refining website experiences

6

Copy benefits

How we work

Our step-by-step process

A clear, transparent way of working, so you always know what happens next.

01

Business Goals & Data Review

Understand the desired conversions, available data and measurement limitations

02

Opportunity Identification

Review page performance, funnels and user behaviour to identify potential improvements

03

Hypothesis Development

Define each proposed change, its rationale and expected measurable outcome

04

Prioritisation & Test Design

Rank hypotheses and plan variants, metrics, audience and testing requirements

05

Experiment Evaluation

Review available results using appropriate statistical and practical considerations

06

Recommendations & Next Steps

Document findings, limitations and the next opportunities to test

07

Copy process steps

Toolkit

Tools we use

Google Analytics 4 Google Tag Manager MMicrosoft Clarity Looker Studio Google Sheets Figma VVWO (where available and licensed) OOptimizely (where available and licensed) CCopy tools
Pricing

Packages & pricing

Simple, transparent plans. Need something different? We will build a custom plan for you.

layers

Starter

  • Review of up to 5 important pages
  • Basic analytics and conversion data review
  • Identification of key improvement opportunities
  • Up to 5 prioritised test hypotheses
  • Primary success metrics recommendations
  • Concise CRO audit report
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Growth

  • Review of up to 10 important pages
  • Analytics and funnel findings review
  • Up to 10 prioritised CRO hypotheses
  • A/B test concepts for selected pages
  • Control and variation recommendations
  • Success metrics and test planning
  • Prioritised implementation roadmap
Choose Growth arrow_forward
layers

Scale

  • Advanced conversion opportunity review
  • Landing page and checkout experiment roadmap
  • Up to 15 prioritised test hypotheses
  • Audience and device segment considerations
  • Experiment measurement framework
  • Statistical evaluation planning
  • Detailed recommendations report
  • Stakeholder review and next-step planning
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Prices exclude taxes where applicable. Need a custom scope? Talk to our team.

Industries

Industries we serve

domainConsulting domainE-commerce domainEducation Healthcare domainManufacturing domainReal Estate domainTechnology domainTelecom
FAQ

Frequently asked questions

What is conversion rate optimisation (CRO)?add
CRO is the process of identifying and testing website improvements that help more visitors complete desired actions, such as submitting enquiries or making purchases.
What is data-backed CRO?add
Data-backed CRO uses analytics, user behaviour, business context and structured hypotheses to prioritise improvements instead of relying only on assumptions.
What is an A/B test?add
An A/B test compares two or more versions of a page or element against a defined metric to assess which performs better under the test conditions.
Do you conduct live A/B tests?add
The standard packages focus on audits, hypotheses and test planning. Live implementation and experiment management can be scoped separately.
How much website traffic is needed for A/B testing?add
The required traffic depends on the baseline conversion rate, the improvement being tested, statistical requirements and the number of variants. We assess feasibility before recommending a test.
Can CRO work without Google Analytics 4?add
A basic review may be possible using other reliable data sources, but useful experimentation requires appropriate measurement. Tracking setup can be quoted separately if needed.
Which website elements can be tested?add
Depending on the page and objective, tests may cover headlines, calls to action, layouts, forms, trust elements, product information and checkout steps.
Can you guarantee a higher conversion rate?add
No. Results depend on the audience, offer, traffic, implementation and experiment conditions. We provide structured recommendations and evidence-based evaluation rather than guaranteed outcomes.
How long does a CRO audit take?add
A focused audit may take around 5–7 working days. Larger websites and complex experiment plans can take longer depending on data availability and scope.
Do you provide ongoing CRO services?add
Yes. Ongoing opportunity reviews, experiment planning, results analysis and optimisation roadmaps can be scoped as a monthly engagement.
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Free consultation

Test Smarter. Learn Faster. Improve Conversions.

Tell us about your business. We will reply with an honest audit and a clear, no-obligation plan.

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