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E-commerce SEO & Growth Strategy

E-commerce SEO & Conversion Optimisation

Increase your online store's organic visibility, attract high-intent shoppers and improve the path from product discovery to checkout. Our e-commerce SEO and conversion optimisation services focus on product pages, category rankings, site performance and shopping experience.

  • check_circleProduct and category page SEO
  • check_circleTechnical SEO for online stores
  • check_circleConversion-focused product page improvements
  • check_circleAnalytics and shopping funnel tracking
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E-commerce SEO & Conversion Optimisation
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210+Websites delivered
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7+Years of experience
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7Countries served
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100%In-house team
About E-commerce SEO & Conversion Optimisation

Turn Product Searches Into Better Shopping Experiences Copy heading

E-commerce SEO & Conversion Optimisation

Increase your online store's organic visibility, attract high-intent shoppers and improve the path from product discovery to checkout. Our e-commerce SEO and conversion optimisation services focus on product pages, category rankings, site performance and shopping experience.

What's included

Everything that is included

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E-commerce SEO Audit

Review technical issues, indexation, site structure and organic search performance

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Keyword & Search Intent Research

Identify relevant product, category and transactional search terms

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Product Page Optimisation

Improve product titles, descriptions, headings, internal links and metadata

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Category Page SEO

Optimise category structure, content and relevant search landing pages

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Technical SEO

Review crawlability, canonical tags, XML sitemaps, structured data and duplicate URLs

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Product Schema & Rich Results

Implement or validate supported product structured data where appropriate

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Mobile & Page Speed Review

Identify mobile usability and Core Web Vitals improvement opportunities

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Conversion Rate Optimisation

Review product pages, calls to action, trust signals, cart and checkout friction

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Analytics & Funnel Tracking

Configure or review GA4 events and e-commerce funnel measurement where supported

Benefits

What this means for your business

1

More Relevant Organic Traffic

Target searches that align with your products and customer intent

2

Stronger Product Visibility

Improve the discoverability of relevant product and category pages

3

Better Shopping Usability

Identify obstacles that make browsing and purchasing harder

4

Data-Driven Decisions

Use search, behaviour and funnel data to prioritise improvements

5

Improved Conversion Opportunities

Test practical changes that may help more visitors complete purchases

How we work

Our step-by-step process

A clear, transparent way of working, so you always know what happens next.

01

Store Audit

Analyse technical SEO, product pages, site structure and conversion journeys

02

Research & Prioritisation

Map search intent and identify high-impact opportunities

03

SEO Implementation

Improve metadata, content, internal links and technical foundations

04

Conversion Optimisation

Review product discovery, mobile usability and checkout friction

05

Measure & Refine

Track rankings, organic traffic, engagement and e-commerce conversions

Toolkit

Tools we use

Google Search Console Google Analytics 4 GGoogle PageSpeed Insights SScreaming Frog SEO Spider SEMrush GGoogle Merchant Center Google Tag Manager MMicrosoft Clarity
Pricing

Packages & pricing

Simple, transparent plans. Need something different? We will build a custom plan for you.

layers

Starter

  • Monthly technical SEO review
  • Keyword and competitor research
  • Optimisation of up to 10 priority product/category pages
  • Basic on-page SEO improvements
  • Monthly performance report
Choose Starter arrow_forward
Most popular workspace_premium

Growth

  • Everything in Starter
  • Optimisation of up to 25 priority pages
  • Technical SEO and structured data review
  • Internal linking and category content improvements
  • Conversion funnel and checkout UX review
  • Monthly analytics and action plan
Choose Growth arrow_forward
layers

Scale

  • Everything in Growth
  • Optimisation of up to 50 priority pages
  • Deeper crawl and indexation analysis
  • Advanced category and product SEO planning
  • Conversion experiments where traffic supports testing
  • Enhanced reporting and monthly strategy review
Choose Scale arrow_forward

Prices exclude taxes where applicable. Need a custom scope? Talk to our team.

Industries

Industries we serve

domainE-commerce Healthcare domainManufacturing domainTechnology
FAQ

Frequently asked questions

What is e-commerce SEO?add
E-commerce SEO improves the organic search visibility of online stores through technical SEO, product page optimisation, category content and site structure improvements.
What is conversion rate optimisation for online stores?add
Conversion rate optimisation identifies and tests improvements to product discovery, product pages, cart and checkout to help more visitors complete purchases.
How long does e-commerce SEO take to show results?add
SEO results vary by competition, site condition and implementation. Meaningful organic improvements often take several months and are not guaranteed.
Can you optimise WooCommerce product pages?add
Yes. We can optimise WooCommerce product titles, descriptions, metadata, internal links and supported structured data based on the agreed scope.
Do you guarantee Google rankings or sales?add
No. Search rankings and sales depend on multiple factors. We focus on evidence-based implementation, measurement and continuous improvement.
Is conversion optimisation included in every package?add
Each package includes the conversion reviews described in its scope. Extensive A/B testing or custom development may require a separate quotation.
Do you provide monthly reports?add
Yes. Reports can cover agreed metrics such as organic clicks, impressions, rankings, landing-page performance and tracked e-commerce conversions.
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Explore our other services

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Free consultation

Grow Your Store with Smarter SEO and CRO

Tell us about your business. We will reply with an honest audit and a clear, no-obligation plan.

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